Tech magician · Technology magic · AI on stage

The tech magician who built
the technology he performs with

Your guests' own phones and an iPad at the reception. A working AI, coded by Hugo Marceau, as his partner on stage. A sixty-minute AI keynote for conventions. Technology magic by a mentalist, for product launches, tech companies and conferences, in English and French, worldwide.

Hugo Marceau · tech magician and mentalist since 2010 · AI act on stage since 2023 · rated 5.0 on 178 verified Google reviews · IBM, Montblanc, Sanofi, Mercedes

What a tech magician is

A tech magician performs with the technology the audience already carries and trusts: phones, tablets, screens, and now AI. The magic is the same impossibility a magician has always sold, but it happens inside a device the guest knows is not supposed to lie, which is why it lands harder on an adult, professional room than a deck of cards does. Hugo Marceau's technology magic goes one step further than most. He does not only perform with devices; he builds the software behind them. The AI that joins him on stage is his own, it listens to the room and reasons live, and the keynote that grew out of it is now the format technology companies book most, because they want to see AI do something rather than hear about it.

  • 3formats: close-up magic with phones and iPad, AI stage show, AI keynote
  • 1AI built by the performer, doing real magic live
  • 0pre-recorded videos pretending to be the AI
  • EN · FRperformed in both, mixed rooms welcome
Hugo Marceau, tech magician and mentalist
Hugo Marceau · tech magician, mentalist, AI keynote speaker

Three layers of technology magic

From the guest's phone to the AI on stage

01 · Close-up · phones and iPad

Magic inside the device in their pocket

A photo a guest has just taken with their own phone changes while they hold it. A card they merely thought of appears inside the iPad and slides out into their fingers. Your product leaves the screen at your own launch. Group to group during a reception or table to table at dinner, with nothing to install. The detail is on the iPad close-up page.

02 · Stage · the AI show

An AI as second mentalist

Thirty to sixty minutes in which the AI Hugo built takes part in the show: it questions the audience, reasons out loud on the screen, reads the room in its turn and makes predictions that were not written in advance. Mind reading by a human, then by a machine, then by both at once: stage magic with no box to hide in. See the AI magician show.

03 · Keynote · 45 to 60 minutes

The talk where the AI performs

For leadership days, conventions and digital transformation events: what AI does to attention, decision and trust, demonstrated live on the audience rather than explained on slides. The AI keynote is the format tech companies book most, and the magic inside it is what they remember.

Hugo Marceau on stage during the act with the artificial intelligence
The stage version: a working AI on the screen, a mentalist in front of it, and a finale that leaves the technology behind.

Why this technology magician

He writes the code, then he does the magic

Most technology magic is bought: an app, a video effect, a trick with a licence. It is good, and it is the same trick the company at the next stand has booked. Hugo's AI is his own work, built with the same models and tools his audience uses at the office, and it changes from one event to the next because he keeps developing it. When a chief technology officer asks what it runs on, he gets an answer. When a founder tries to break it from the floor, that becomes part of the show.

The second difference is that Hugo is a mentalist. The device is never the point; the guest's thought is. A phone that changes is a visual effect; a phone that changes to match a word the guest has not yet said is a memory. That is the layer the audience cannot explain, and the one the photographs of the magic do not capture.

Who books a tech magician

Four kinds of event

  • Product launches. The product is seen on the screen first, then leaves it and lands in a journalist's hand. Prepared under NDA, with the real product and nothing it cannot do.
  • Technology companies and tech crowds. Software, telecoms, fintech, industry: the rooms where a card trick dies and an AI that does magic in real time holds the floor. See corporate event entertainment.
  • Conferences on AI and digital transformation. The keynote in the plenary, the close-up at the networking break, the show at the dinner, by the same performer. See conference entertainment.
  • Trade show stands. A trade show magician has one job: stop the aisle, hold it for four minutes of magic with your message inside, and hand warm visitors to your sales team. Half-day and full-day slots.

Where

Everything fits in cabin luggage

Hugo is based in Lyon, France, and spends most of his year between Paris, Geneva and Switzerland and the French Riviera, where the technology, finance and luxury industries hold their events. The AI, the iPad and the rider travel with him as hand luggage, which is why the magic goes anywhere in Europe or beyond without a crew. Agencies will find formats, technical needs and logistics on the page for event planners.

Tailor-made for your event

How a booking works

  1. You send the brief. Venue, date, number of guests, the product or message, the technical set-up already in the room.
  2. A short call within one business day, to choose between close-up magic, the AI show and the keynote, or to combine them.
  3. A tailored proposal. Duration, customisation, technical rider, travel included, one all-inclusive figure.
  4. The magic is built with your assets and rehearsed. On the day, Hugo arrives ahead of doors for the technical check.

Fees on request. Every proposal is tailored to the format, the duration, the audience, the customisation and the travel involved.

Prefer to talk first? +33 6 88 61 29 00, WhatsApp welcome, English and French.

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Before you enquire

Questions people ask about a tech magician

What is a tech magician?

A tech magician, also called a technology magician or digital magician, performs magic with the technology the audience uses every day rather than with cards and silks: mobile phones, tablets, screens and, in Hugo Marceau's case, an AI he built himself. The magic is visual and interactive, and it can carry a brand or a product, and they suit audiences who have seen a great deal of conventional magic.

Is the artificial intelligence real or a recording?

Real. Hugo codes the AI that does magic with him; on stage it listens to the room, reasons out loud and makes predictions that are not scripted in advance. That is what sets this technology magic apart from acts that play a video on a screen, and it is why engineers and founders are the audience that enjoys it most.

Which events book a technology magician?

Product launches, where the new product appears out of a screen; conferences and conventions on digital transformation or AI, where the AI show or the keynote fits the theme; trade show stands that need footfall; and client evenings for technology, finance and industrial companies that want entertainment in step with their business.

Does technology magic need a lot of equipment?

No. The close-up version needs nothing from the venue: the guests' phones and an iPad. The stage show needs a sound system, a headset microphone, a screen or projector with HDMI and a stable internet connection. Everything Hugo brings fits in cabin luggage, which is how the magic travels across Europe and beyond.

Can the tech magic be customised to our product or message?

Yes, and that is usually the point. The visuals, the object that leaves the screen, the questions the AI asks the room and the final prediction can be written around your product, your figures or your tagline. Confidential launches are prepared under NDA. One rule: the magic never shows a feature the product does not have.

How much does a tech magician cost?

Fees are quoted on request and depend on the format (close-up magic, stage show or keynote), the duration, the audience, the customisation and the travel involved. One all-inclusive proposal, travel included, within one business day.

Hugo Marceau, mentalist and AI magician · AI magician · AI keynote speaker · iPad close-up · Mentalism show · Corporate event entertainment · For event planners · Trade show magician · Experiential marketing examples

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