AI keynote speaker · Mentalist · Conferences and leadership meetings

The AI keynote
where the AI performs

Forty-five to sixty minutes in which a working artificial intelligence shares the stage with a mentalist, reads the room, predicts its choices and gets things wrong in front of everyone. For audiences that have sat through enough slides about AI and would like to see one think.

Hugo Marceau · mentalist and AI keynote speaker · AI keynote speaker since 2023 · rated 5.0 on 178 verified Google reviews · English and French

In one sentence

A keynote in which the audience watches an AI work, live, with a mentalist who explains its workings as a storyteller rather than a consultant. Written for executive committees, conventions and leadership meetings that want to understand artificial intelligence without an hour of PowerPoint. Hugo Marceau is the AI magician behind it: a professional mentalist since 2010, based in Lyon, France, performing in English and French across Europe and worldwide on request.

  • 45-60minutes, in four acts
  • 50-1,000people, plenary or boardroom
  • EN · FRor bilingual; the AI speaks the room's language
  • 0products sold behind the talk
Hugo Marceau, AI keynote speaker and mentalist, on stage with a microphone
Hugo Marceau · mentalist, AI magician, keynote speaker

The problem with AI on stage

Why most AI keynotes leave the room nodding and unchanged

If you have run a leadership meeting for five years, you have already booked three AI speakers. A slide on the history of OpenAI. A slide comparing the chatbots. A slide of use cases in banking, logistics and HR. And at the end your team walks out nodding, and does nothing different on Monday morning.

The content was not the problem; the numbers were probably right. The problem is that the AI stayed abstract: seen from a distance, described by someone who has visibly never put one in front of a live audience. The room confuses hearing about artificial intelligence with seeing an artificial intelligence act. The bet behind this keynote is simple. If you want your executives to understand AI, show them one that does something. Not a slide that describes it.

So Hugo walks on as a mentalist. For ten minutes he reads what people in the audience are thinking and predicts choices they have not yet made, the way mentalists have for a century and a half. The room smiles, intrigued, and wonders what this has to do with the AI in the programme. Then he hands the microphone to the artificial intelligence that has been listening from the wings. It reads the audience from the signals he passed it, predicts in its turn, reasons out loud. What looked like a mentalism act turns into a live demonstration of what a contemporary AI can do: vision, language, reasoning, memory, staged instead of bullet-pointed.

Running order

One hour in four acts

Act 1 · 0 to 10 min

The mentalist opens

No technical introduction. Three people in the audience think of something; Hugo names it, then predicts choices they are about to make. The AI is not on stage yet. The aim is total attention, and the first hint that something in the room exceeds explanation.

Act 2 · 10 to 35 min

The AI takes the stage

Live image recognition, dialogue with the audience, predictions on concrete cases, reasoning shown step by step. The room moves from "is this rigged?" to "is the AI really doing that?", which is exactly the question the rest of the talk answers.

Act 3 · 35 to 50 min

Perspective

Out of demonstration mode, plain speech. What genuinely works today, what is still promise despite the noise, where your likely competitors are, and what it means for your teams' jobs over the next twelve months. The audience listens differently now: it has just seen an AI, and has its own sense of what one can do.

Act 4 · 50 to 60 min

Questions, and the AI recalled

Open exchange. Precise questions from the floor, Hugo's in return, and the AI summoned again when a point needs proving rather than asserting. Often the most revealing part of the session: this is where your teams show what they are thinking.

Two minutes of it

See the AI on stage

A longer cut and references are sent with the proposal.

Three formats

The content adapts; the mentalist-plus-AI backbone stays

Format 1

The keynote, 45 to 60 minutes

The standard format for a conference opening, a convention plenary or a leadership meeting: ten minutes of mentalism, twenty-five of AI demonstrations, twenty of strategic perspective, then questions. Built for audiences from fifty to a thousand.

Format 2

The workshop, 2 to 3 hours

For an executive committee or a business unit of ten to thirty people. Deeper demonstrations, more interaction, and a long question-and-answer session on your own use cases. Often booked as the follow-up to a short keynote.

Format 3

Keynote by day, mentalism by night

The talk in the morning session, then close-up mentalism among the guests at the dinner. One performer gives the whole seminar day a thread, and the organiser has one person to coordinate instead of two.

Who books it

Three rooms it was written for

  • Executive committees and leadership teams. Boards, management committees, business-unit leadership: people who want to understand AI without sitting through a technical course, and who will decide budgets the following quarter.
  • Industry conventions and conferences. Opening plenaries and end-of-day keynotes for mixed audiences of one hundred to a thousand, in technology, finance, media, retail, industry and professional services.
  • Strategy seminars and kick-offs. Leadership offsites, sales kick-offs, day one of a transformation programme: the session that gives everyone the same picture of what the technology can and cannot do.

What the audience leaves with

Four things that survive the coffee break

  • A felt sense of what a current AI can do, from having watched one see, speak, reason and remember in front of them, rather than a list of capabilities.
  • A clear line between what works and what is still a promise, drawn by someone with no product to sell on either side of it.
  • A twelve-month view of their own jobs: which tasks move, which decisions change, where to invest attention first.
  • A story they will retell. The moment the AI read the room is the moment the conference gets talked about on the train home, and your message rides with it.

Why this keynote and not another

A mentalist first, a speaker second

Hugo is not the only person talking about AI to companies. He is one of very few who show it working on stage, with no edit, in front of an audience that can interrupt, doubt and check. Three things set the keynote apart. He held a stage for ten years before he put an AI on one, and it shows in how the room is handled. The AI is a character, not a backdrop: it talks back, it sometimes gets it wrong, it surprises, because it is live and not a pre-recorded workflow. And there is no commercial agenda behind the talk: Hugo sells the keynote, not a software product, which is what allows him to speak plainly about the limits of each technology.

Organiser's review · leadership seminar

"A format unique in France for tackling AI in business"

"The audience leaves with a visceral understanding, not just a theoretical one. The combination of mentalism and AI is formidably effective." One of 178 verified Google reviews, translated from the French.

Clients across sectors

Clients include Montblanc, IBM, Mercedes, Bouygues, Crédit Agricole and Paul Bocuse

More than 350 documented talks and performances in France and abroad, in French and English. Conference names are shared during the enquiry when the client allows it, and never published otherwise.

Tailor-made for your audience

How a keynote booking works

  1. You send the brief. The event, the date, the audience and its sector, the slot in the programme, the language of the room.
  2. A short call within one business day. To understand what the audience should walk away with, and which format fits: keynote, workshop, or keynote plus evening.
  3. A tailored proposal. Running order, technical rider, travel included, one all-inclusive figure. The briefing calls, the content design and the AI infrastructure are part of it.
  4. One or two briefing calls, then the stage. The demonstrations and the strategic section are written around your use cases. Hugo arrives ahead of doors for the sound check and a walk of the room.

Fees on request. Every keynote is tailored to the format, the audience, the venue and the travel involved.

Prefer to talk first? +33 6 88 61 29 00, WhatsApp welcome, English and French. Agencies and conference producers: see the page written for you.

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Before you enquire

Questions conference organisers ask first

How is this different from a futurist or an AI consultant on stage?

A futurist tells the audience what AI will do; this keynote shows them what it does, live, with a room that can interrupt and check. Hugo Marceau is a mentalist first: ten years of holding a stage before he ever put an AI on it. The artificial intelligence is a character in the talk, not a slide, and there is no software product being sold behind the keynote, which is why the limits of each technology can be discussed honestly.

Is the keynote customised to our industry?

Yes, every time. One or two briefing calls with the organiser, then the demonstrations and the strategic section are written around your sector, your use cases and the questions your audience is actually asking. The mentalist-plus-AI structure is the backbone; the content is yours.

What does the keynote need technically?

A sound system with a headset microphone, a screen or projector with an HDMI input, a stable internet connection and a playing area of about three metres by two. The AI and its infrastructure travel with Hugo. A one-page rider comes with the proposal.

Does the keynote work in English for an international audience?

Yes. The talk is delivered in English or French, or bilingual for mixed rooms. The AI itself speaks the language of the room. For an international room the talk is given in English; rooms that mix several languages are handled bilingually without losing anyone.

Can it be delivered online or hybrid?

A shorter online version exists, 30 to 45 minutes, with effects designed for the camera rather than transposed from the stage. The live version remains stronger, because physical participation is part of what convinces the audience.

How much does an AI keynote speaker cost?

Fees are quoted on request and depend on the format (keynote, workshop or keynote plus evening performance), the venue, the audience and the customisation. Every proposal is one all-inclusive figure, with the briefing calls, the content design, the AI infrastructure and travel included. No price list, no hidden percentage.

Our conference is in a few weeks. Is it too late?

Ask. The backbone of the keynote is ready and the customisation takes one or two calls, so short-notice dates are often possible when the calendar allows it. An answer on availability comes the same day.

Hugo Marceau, mentalist and AI magician · Tech magician · The AI magician act · Conference entertainment · Mentalism show · Corporate entertainment · Performing worldwide · iPad magician · About Hugo Marceau

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