01 · The premise
Give them a reason to watch
"Watch this" is not a premise. "I bet I can push this coin through the table" is. A premise tells the audience what to hope for, which gives them somewhere to look and a reason to care about the ending. The best premises are a little absurd and completely clear.
02 · Misdirection
Attention goes where you send it
Misdirection means giving people something more interesting to attend to at the exact moment the secret happens: your eyes, a question, a laugh, a bigger movement that covers a smaller one. Audiences look where you look. During the secret, never look at the secret.
03 · Timing
The move happens on the off-beat
Every trick has a moment when attention relaxes: just after a check, on a laugh, when a spectator starts to speak. The secret move lives there, in the off-beat, never on the beat when everyone is watching for something to happen. Timing is why the same method fools people in one pair of hands and not in another.
04 · The words
Patter is not commentary
Do not describe what your hands are doing; they can see that. Talk about the spectator, the bet, the impossibility. Write the words down, say them out loud until they are yours, and cut every sentence that does not move the trick forward or make somebody smile. Silence, placed well, is also patter.
05 · Angles and management
Decide where people are before you begin
Most close-up magic is perfect from the front and ruined from the side or from behind. Before you start, put people where the trick needs them, sit if the method needs a lap, and keep the spectator who likes to grab things busy with a job. Managing the room is half of every professional's method.
06 · The ending
One surprise, then stop
A trick is remembered by its last three seconds. Make the ending single and clear, let it land, do not explain, do not apologise, do not run straight into another one. Reset quietly. The silence after a good ending is the sound of the trick working.